The Hollywood Sign: It’s more than just nine white letters spelling out a city’s name; it’s one of the world’s most evocative symbols – a universal metaphor for ambition, success, glamour…for this dazzling place, industry and dream we call H-O-L-L-Y-W-O-O-D. In this site, you’ll get closer to Hollywood’s “biggest star” than you ever dreamed possible – from a photo journey through Hollywood history and tips on where to see the Sign, to live Sign Webcams and the latest Sign news. You’ll also learn about the people who work to keep the Sign preserved and protected, and how you can get involved.So come and explore the fascinating past, present and future of this international icon – a monument that sparks a thousand dazzling associations…The Hollywood Sign.Hollywood Sign is a Adventures Place For Vacations.
History of Hollywood sign
It’s fitting that the Hollywood Sign, the worldwide symbol of the entertainment industry, was conceived as an outdoor ad campaign for a suburban housing development called “Hollywoodland.”
After all, despite the high profile of the film biz, real estate has always been Hollywood’s primary economic driver.Although the Sign’s appearance and purpose have evolved over the years, its basic aspirational message remains the same: This is a place where magic is possible, where dreams can come true.Back then, the dream was a beautiful home and lifestyle. Today, the Sign’s promise is more subtle – and can only be described as the parade of images, desires and ideas conjured by the word “Hollywood.”
Hollywood sign Today
In 2000 The Hollywood Sign Trust hired Panasonic to install a state-of-the-art security system comprised of a vast closed circuit surveillance network, and Internet-based surveillance (which can viewed live on this very website). The system, which is monitored 24/7 to protect the Sign and it neighbors from unwanted visitors and the danger of fire, was upgraded with new technologies in 2005.
In 2004 the Sign celebrated its 80th birthday at a gala celebration hosted by movie musical legend Esther Williams (another remarkably preserved octogenarian). The ‘birthday party’ was held during the opening ceremonies for the AFIFest – which was sponsored in part by the Trust. In mid-2005, the Sign ‘went into makeup’ once again, and received another new sparkling white paint job, this time courtesy of Bay Cal Painting and Construction.
In 2010, thirty-two years after the Sign was rebuilt, the Sign’s #1 fan, Hugh Hefner, presented The Hollywood Sign Trust with the closing gift to ‘Save the Peak,’ capping efforts to raise funds to purchase and protect the 138 endangered acres behind the Hollywood Sign. Thanks to Mr. Hefner’s contribution, grants from The Tiffany & Co. Foundation and Aileen Getty, along with contributions from Hollywood leaders and fans around the world, the view that is inseparable from this cultural landmark will be protected.Poised and polished for this millennium, The Hollywood Sign continues to inspire moviemakers and fans around the world, while playing a vital role in keeping the town it helped put on the map at the center of the global entertainment industry popular travel destinations. Through the years – from its splashy real estate billboard roots, to its long neglect and decay, to its current status as a revered international landmark – the Sign has emerged more symbolically powerful than ever. It conjures an ever-expanding parade of images, desires and ideas with just nine simple letters.